STATEMENT OF INTENT FOR BRANDING: To create a streetwear brand targeted towards youth featuring cohesive graphic prints with inspiring words and phrases to inspire young adults while looking effortlessly cool, and to also creating the brand's logo, packaging and advertising.
OUTCOME: To create a new clothing range for the streetwear brand 'Next Level' called 'Peace', featuring 2 sets of new hoodies with Y2K styled graphic prints. And to also market the new launch through social media, as well as indoor and outdoor advertising through billboards.
BRANDING: Next Level is a street-wear brand made from high-quality recycled materials with cohesive designs targeted towards young adults. Our aim is to inspire young people through our clothing to make you feel empowered and confident in yourself when you step into the world of evolution.
PRIMARY LOGO
The logo 'next level' features an 'x' symbol with an arrow going towards the word 'level' that's above as a way of communicating to the people that our clothing is different, unique and next level.
SECONDARY LOGO
THE LOGO CAN BE SEEN AS A ICON OR SYMBOL AS A refined and SIMPLIFIED VERSION of THE PRIMARY LOGO combining the letter 'x' with a half cut ellipse for a y2k style logo.
NOIR
ash grey
pure white
hoodie material made with 100% soft, organic cotton. hoodie design featuring our icon logo. available in 3 versatile colours to match with any outfit.
MAIN ASSETS
Inspired by y2k, web-core and futuristic aesthetics with the hope of inspiring young adults through the phrase "find the peace within you".
HOOdies
SOCIAL MEDIA
WEB PAGE
EXHIBITION